By Bob Sullivan
Morgan County Business Leader
If you’re like most people, you receive your share of free calendars in the mail. Most are generic, with grids of empty space, decorated with boring images trying to speak to everyone—and therefore speaking to no one. Then, a few years ago, you started receiving a calendar called the Town Planner. It featured coupons and ads for places you actually shop. The images came from your home town and were taken by local photographers. The dates were filled in with events you wanted to know about. Your child’s school sports schedule was reproduced for easy reference, and the calendar also listed park, school and sporting events; noted each Chamber of Commerce meeting; and even highlighted the local seasonal events you didn’t want to miss!
Each year since then, the Town Planner continues to show up in your mailbox. Now you slip it on its nail on the wall, right behind the current one, so it’s ready to go come January 1.
Who produces this so-very-useful calendar, and how does it come to your home for free? “The Town Planner is a national brand supported by local distributors who know and live near their areas and are responsible for making sure the territory calendar is accurate and relevant to the people receiving it,” explained Jim Hess, owner of seven local editions (Mooresville, Martinsville, Plainfield, Avon, Brownsburg, Danville and Speedway) of the Town Planner.
Download the full March 2010 Edition here.
